PARC co-founders Paul Rawson and Anthony Campbell first crossed paths on the MA Fashion Course at Central St. Martins in 2005 under the tutelage of industry legend Louise Wilson OBE. Their following years were spent accruing a design and styling clientele of some of the most prominent names in British fashion and the arts including Richard Nicoll x Linder Sterling, Tim Walker, Ballet Rambert, Martine Rose, House of Holland, Belstaff and Bodymap for Michael Clark. The pair have also nurtured and supported hundreds of fashion students as course leaders of institutions including Westminster University and the London College of Fashion.
PARC was conceived in 2017 when the designers were invited to exhibit as part of the Queer Art(ists) Now exhibition at renowned hub for emerging artists and designers, the Archive Gallery, east London. Their masculinity-querying series of multimedia artworks focused around crystal-encrusted jockstraps organically became the prelude to the inaugural PARC menswear collection.
Launching in July 2018 and supported by globally-renowned brands and agencies including Nike, IMG Models and Peroni, ‘PARC & RIDE’ garnered instant acclaim from key industry opinion-formers. The debut collection comprised a refreshing hybrid of conventional soft-tailoring construction techniques with sportswear design details and fabrications. Multi-layered digital prints evoked the speedy graphics synonymous with vintage skate and surf culture and degradè colours redolent of hazy Californian skies. ‘Is that or isn’t it’ phallus-shaped pendants fashioned from chunky shards of Swarovski crystal swiftly became highly covetable and a ubiquitous signifier of the brand. The PARC aesthetic was instantly established as fresh and optimistic: a visually bold, relaxed luxury.
PARC is a platform of collaborative energy that is as much about the experience and creative process as it is about the final garments themselves.
To date the brand has worked with artisans and accessories and textile designers including James Millar, Rarethread, Noel Stewart and Carol Wiseman. As a collective, they developed and produced the rich fabrications, embellishments and accessories that rapidly established the PARC aesthetic.